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MARKETING VALUE DRIVERS
Shareholder value and its financial value drivers are the objectives of business but they are not the strategy. It is a big mistake to target these measures directly; instead managers need a strategy on how to influence them.

L.B. and his sister L. have never attended regular school and don't have a formal timetable. The whole of London and beyond is their classroom. They spend as much as two-thirds of their time on activities outside the home. And they don't do anything unless they really want to. None of the activities is compusory; everything is chosen by the children themselves.